TWiT was one of the top rated podcasts on Podcast Alley, and I had also heard about it before so I decided to listen to one episode. The podcast is a long 2h show released every week. It is a professional business - the show and the participants are sponsored by publicities.
TWiT starts with a long, radio sounding introduction with sound effects and catch phrases such as "This week in Tech, the most reliable source of technology news." The conversation itself sounds a little like a sitcom, with a few technology experts interviewing other techies and talking about the news themselves, as well as some other recent events such as Black Friday or wars.
The topics that are adressed are the type that most consumers, and people who buy online would be interested in: online scams, the concept of recurring donations some websites apply, people you can follow on Twitter to get free coupons, new technologies such as Google Wave, Facebook hijacks...I thought these issues were interesting and adressed in depth, but I also thought the interruptions by the hosts of the show were a little long. There were many "inside jokes" going on between the presentators, and these took up a lot of the staggering 120mn the show lasts. The sound was incredibly clear and easy to follow; I really wonder how they recorded it, but this showed me how important the sound quality is in a podcast. Your content might be amazing, but if what you are saying is hard to follow, the public will quickly stop listening.
This showed me a completely different type of podcast, though. If the first one I heard (Science in 60 seconds) sounded like a news brief, this one really resembled a sitcom. I might not be really used to the radio, or maybe I would get more of the jokes if I had been following that podcast for a long time, but I personally preferred the news brief type.
Laporte, Leo. "3 Dollah Coffee Pot". This Week in Tech (TWiT). 12 Nov 2009. 222. The Twit Network. 24 Nov 2009 <"http://twit.tv/twit">
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